Directed by Luigi & Iango in association with Luke Lanter, Capture This worked closely with Madonna to create a 12-minute short film highlighting the ongoing fight for gender equality. From production to post (editing), we streamlined the pop icons cinematic comeback.
Unveiled via Madonna’s Facebook page, in celebration of International Women's Day, the video received over 4.6 million views within the first 24 hours.
The cast includes Soko, Baylee Olsen, McCall Olsen and Julia Cumming, all strong females reaffirming the fact that “we should all be feminist.”
The short features an original score from composer David Chalmin and songs from Madonna ("Virgin Mary") and Libby Larkin ("Billy Goat"), who also appears to sing in the film.