Express came to Capture This with a challenge: create a social campaign developed around their new brand partner Emily Ratajkowski.
Taking a cue from today’s selfie culture, we conceptualized, scripted, and produced a light hearted, shareable short film with the goal of engaging her 12.3+ million followers. From faking a tropical beachside selfie to spray painting the perfect #latteart, Emily’s tips were meant to provide a good laugh for viewers and reignite the brands audience.
The outcome lead to several brand firsts: over two-million views across their social platforms, highest viewed video on Youtube alone, and a spot on the Webby’s shortlist for branded content.
in Branded Content
