nuuly

A young woman with short brown hair sitting on the sidewalk, smiling and winking at the camera, wearing a denim jacket, striped shirt, and black pants for Nuuly's Fall 2026 brand campaign in New York City.

Capture This provided full-service production for Nuuly's Fall 2026 brand campaign, photographed by Matthew Sprout.

Working alongside Nuuly's in-house creative team, we oversaw budgeting, scheduling, locations, crew, and on-set logistics for a documentary-style campaign inspired by everyday life in New York City. Casting by Nafisa Kaptownwala and Natalie Lin of In Search Of brought together a diverse group of local talent, helping capture the authenticity at the heart of the campaign.

Four women walking together outdoors, smiling and chatting, with green trees in the background for Nuuly's Fall 2026 brand campaign in New York City.
Model wearing a zebra-print dress outside a neoclassical building for Nuuly's Fall 2026 brand campaign in New York City.
Fashion model on a New York City street for Nuuly's Fall 2026 brand campaign, wearing a layered neutral outfit with a black jacket and striped awning in the background.
A woman with dark hair and freckles wearing a polka dot shirt leaning on her arm inside a car for Nuuly's Fall 2026 brand campaign in New York City.

SERVICES
Executive Production
Production Management
Location Scouting & Logistics
Crew Staffing

  • Client - Nuuly

    Senior Director, Creative Ops & Imagery: Maxine Fertig-Cohen

    Creative Director:
    Brandon Ancone

    Associate Creative Director:
    Jax De Armas

    Senior Producer:
    Michelle Service-Fraccari

    Senior Stylist:
    Amber Rapier

    Senior Manager, Influencer Marketing:
    Laura Ayers

    Creative Associate:
    Patrick Wong

    Photography - Matthew Sprout

    Photographer - Matthew Sprout

    Casting - In Search Of

    Casting Directors - Nafisa Kaptownwala & Natalie Lin

    Production Company - Capture This

    Executive Producer - Luke Lanter
    Producer - Hildie Gifstad
    Production Manager - Alex Royals
    Production Coordinator - Jordan Graham

    Motion

    Director of Photography - Jeff Clanet
    1st AC - Joshua Lawson

    Photography Crew

    Photo Assistant - Doug Graves
    Photo Assistant - Clay Campbell
    Digital Tech - Eric Bouthiller

    Locations

    Location Manager - Tommy Moore

    Wardrobe

    Styling Assistant - Emily Reiner
    Tailor - Arati Rao

    Hair & Makeup

    Hair Stylist - Gavin Harwin
    Hair Assistant - Kayo Fujita
    Makeup Artist - Jewels Grogan
    Makeup Assistant - Mayone Bakunawa

    Production Assistants

    Alexis Ayala
    Matt Nussbaum
    Danny Schmidt
    Melina Tavares
    Griffin Storick