nuuly

Capture This provided full-service production for Nuuly's Fall 2026 brand campaign, photographed by Matthew Sprout.

Working alongside Nuuly's in-house creative team, we oversaw budgeting, scheduling, locations, crew, and on-set logistics for a documentary-style campaign inspired by everyday life in New York City. Casting by Nafisa Kaptownwala and Natalie Lin of In Search Of brought together a diverse group of local talent, helping capture the authenticity at the heart of the campaign.

SERVICES
Executive Production
Production Management
Location Scouting & Logistics
Crew Staffing

  • Client - Nuuly

    Senior Director, Creative Ops & Imagery: Maxine Fertig-Cohen

    Creative Director:
    Brandon Ancone

    Associate Creative Director:
    Jax De Armas

    Senior Producer:
    Michelle Service-Fraccari

    Senior Stylist:
    Amber Rapier

    Senior Manager, Influencer Marketing:
    Laura Ayers

    Creative Associate:
    Patrick Wong

    Photography - Matthew Sprout

    Photographer - Matthew Sprout

    Casting - In Search Of

    Casting Directors - Nafisa Kaptownwala & Natalie Lin

    Production Company - Capture This

    Executive Producer - Luke Lanter
    Producer - Hildie Gifstad
    Production Manager - Alex Royals
    Production Coordinator - Jordan Graham

    Motion

    Director of Photography - Jeff Clanet
    1st AC - Joshua Lawson

    Photography Crew

    Photo Assistant - Doug Graves
    Photo Assistant - Clay Campbell
    Digital Tech - Eric Bouthiller

    Locations

    Location Manager - Tommy Moore

    Wardrobe

    Styling Assistant - Emily Reiner
    Tailor - Arati Rao

    Hair & Makeup

    Hair Stylist - Gavin Harwin
    Hair Assistant - Kayo Fujita
    Makeup Artist - Jewels Grogan
    Makeup Assistant - Mayone Bakunawa

    Production Assistants

    Alexis Ayala
    Matt Nussbaum
    Danny Schmidt
    Melina Tavares
    Griffin Storick