nuuly

Capture This provided full-service production for Nuuly's Fall 2026 brand campaign, photographed by Matthew Sprout.

Working alongside Nuuly's in-house creative team, we oversaw budgeting, scheduling, locations, crew, and on-set logistics for a documentary-style campaign inspired by everyday life in New York City. Casting by Nafisa Kaptownwala and Natalie Lin of In Search Of brought together a diverse group of local talent, helping capture the authenticity at the heart of the campaign.

SERVICES
Executive Production
Production Management
Location Scouting & Logistics
Crew Staffing

  • Client - Nuuly

    Senior Director, Creative Ops & Imagery: Maxine Fertig-Cohen

    Creative Director:
    Brandon Ancone

    Associate Creative Director:
    Jax De Armas

    Senior Producer:
    Michelle Service-Fraccari

    Senior Stylist:
    Amber Rapier

    Senior Manager, Influencer Marketing:
    Laura Ayers

    Creative Associate:
    Patrick Wong

    Photography - Matthew Sprout

    Photographer - Matthew Sprout

    Casting - In Search Of

    Casting Directors - Nafisa Kaptownwala & Natalie Lin

    Production Company - Capture This

    Executive Producer - Luke Lanter
    Producer - Hildie Gifstad
    Production Manager - Alex Royals
    Production Coordinator - Jordan Graham

    Motion

    Director of Photography - Jeff Clanet
    1st AC - Joshua Lawson

    Photography Crew

    Photo Assistant - Doug Graves
    Photo Assistant - Clay Campbell
    Digital Tech - Eric Bouthiller

    Locations

    Location Manager - Tommy Moore

    Wardrobe

    Styling Assistant - Emily Reiner
    Tailor - Arati Rao

    Hair & Makeup

    Hair Stylist - Gavin Harwin
    Hair Assistant - Kayo Fujita
    Makeup Artist - Jewels Grogan
    Makeup Assistant - Mayone Bakunawa

    Production Assistants

    Alexis Ayala
    Matt Nussbaum
    Danny Schmidt
    Melina Tavares
    Griffin Storick

NUUY NORMAL

We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.