Some productions are memorable for the work. Others are memorable for how they come together. This one was both.
Capture This partnered with Nuuly to produce its Spring 2026 campaign featuring Brooke Averick, directed by Chris Borman, bringing Brooke's unmistakable humor to a series of social-first spots introducing the Nuuly brand. When a major snowstorm threatened the production just days before cameras rolled, our team quickly reimagined the schedule, compressing two shoot days into one and keeping the campaign on track without sacrificing the creative.
SERVICES
Executive Production
Creative Development
Production Management
Location Scouting & Logistics
Crew Staffing
Stunt Coordination & Safety
Editorial & Post Production
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Client - Nuuly
Executive Director, Digital & Marketing:
Kim GallagherDirector of Marketing:
Julia Piccone
Director of Creative Operations:
Maxine Fertig-CohenSenior Producer:
Michelle Service-FraccariCreative Director:
Kirsten HenriArt Director:
Jax De ArmasArt Director:
PJ CrisantiCreative Strategist:
Hannah ReillyProduction Company - Capture This
Executive Producer - Luke Lanter
Creative Producer - Hildie Gifstad
Production Manager - Alex Royals
Casting - Tallulah Bernard
Host - Brooke Averick
Model 1 - Callie Dixon
Model 2 - Joline Braun
Model 3 - Lenny Nunes
Model 4 - Luisa Laemmel
Director - Chris Borman
Director of Photography - Jeff Clanet
Editor - Breezy Granzow
Colorist - Sam Fischer
Finishing - Ink
Music Composition - Johnny Mackay
Sound Mix - Brandon MacLean
1st AD - Rita Warkov
1st AC - Virginia Taglia
2nd AC - Allie Iacono
Gaffer - Eric Sorenson
Key Grip - Matt Foundoulis
Best Boy Grip - Gabriel Armstong
Swing - Ralph Ravix
Swing - Ben McLaughlin
DIT - Ian Edwards
Sound Mixer - Sam Kashefi
Production Designer - Meghan DuranDesign Assistant - Jessica Benavidez
Design Assistant - Matthew Anderson
Design Assistant - Dave Mitchell
Design Assistant - Kevin Brennan
Design Assistant - Dave Caddo
Stylist - Marley Bocian
Stylist Assistant - Saide Patterson
Tailor - Arati Rao
Hair Stylist - Song Hee
Hair Stylist Assistant - Han Ly
Makeup Artist - Ana Marie Rizzieri
Makeup Artist Assistant - Lindsey Hagan
Manicurist - Shay Garcia
Stunt Coordinator - James Northrup
Set Medic - Christian Harsin
Production Coordinator - Joe Halla
Production Coordinator - Jordan Graham
Production Assistant - Melina Tavares
Production Assistant - Danny Schmidt
Production Assistant - Luke Adler
Production Assistant - Justin Oceguera
Production Assistant - Matt Nussbaum
Production Assistant - Alexis Ayala
Comedy became the creative vehicle for this campaign. Featuring Bri Morales and directed by Olivia Sui, the series transformed relatable roommate moments into social-first sketches that highlighted Nuuly's clothing rental model without ever feeling like a traditional commercial.
SERVICES
Executive Production
Creative Development
Production Management
Location Scouting & Logistics
Crew Staffing
Editorial & Post Production
Expanding the world, not just the campaign.
Following the success of the original Nuuly Normal campaign, Nuuly invited us back to expand the whimsical world we'd helped create. Directed by Chris Borman, the next chapter followed our familiar puppet guide on a behind-the-scenes tour of Nuuly's magical distribution center, where practical builds and visual effects combined to transform everyday logistics into an imaginative adventure. Master puppeteer Kathleen Kim returned to bring our lovable guide back to life.Expanding the world, not just the campaign.
SERVICES
Executive Production
Production Management
Location Scouting & Logistics
Crew Staffing
Puppet Fabrication
Specialty Talent Coordination
Editorial & Post Production
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Client - Nuuly
Executive Director, Digital & Marketing:
Kim GallagherDirector of Marketing:
Julia Piccone
Director of Creative Operations:
Maxine Fertig-CohenSenior Producer:
Michelle Service-FraccariCreative Director:
Kirsten HenriArt Director:
Jax De ArmasArt Director:
PJ CrisantiCreative Strategist:
Hannah ReillyProduction Company - Capture This
Executive Producer - Luke Lanter
Creative Producer - Hildie Gifstad
Production Manager - Alex Royals
Puppeteer - Kathleen Kim
Puppet Builder / Wrangler - Laura Manns
Associate 1 - Natalie Kaye Clater
Associate 2 - Holly Hinchcliffe
Associate 3 - Tenzing Kalden
Associate 4 - Marie Zoumanigui
Subscriber - Lillian Connell
Director - Chris Borman
Director of Photography - Jeff Clanet
Editor - Breezy Granzow
Colorist - Sam Fischer
Music Composition + Sound Design - Johnny Mackay
Sound Mix - Johnny Mackay
VFX - Thermonuclear
VFX Supervisor - Sherif Higazy
Sound Mixer - Jesse Flaitz
Sound Assistant - Julia McGill
Production Designer - Meghan Duran
Design Coordinator - Silva Ray McLaren
Design Assistant - Louis Sarowsky
Design Assistant - Matt Anderson
Design Assistant - Dave Mitchael
Design Assistant - Joe Arai
Stylist Assistant - Mari Ackley
Tailor - Raina Blyer
Hair Stylist - Gavin Harwin
Makeup Artist - Maud Laceppe
CMS Talent Coordinator - Taylor Harris-Butler
Production Assistant - Nik Kosieradzki
Production Assistant - Danny Schmidt
Production Assistant - Luke Adler
Production Assistant - Katya Fine
Production Assistant - Kat Fauteux
Location - Vivid Kid Studios
NUUY NORMAL
Our first campaign with Nuuly started with a bag, a puppet, and a very fun production challenge.
For Nuuly’s Fall brand campaign, directed by Chris Borman, the creative called for turning the brand’s familiar shipping totes into fully realized characters. Capture This worked with a puppet fabricator trained at Jim Henson’s studio to build the custom bags, then brought in Sesame Street puppeteers Kathleen Kim and Jennifer Barnhart to bring them to life on camera.
The result was a series of playful broadcast and digital spots that introduced Nuuly to a wider audience while setting the tone for a production partnership that has continued to grow ever since.
SERVICES
Executive Production
Production Management
Location Scouting & Logistics
Crew Staffing
Puppet Fabrication
Specialty Talent Coordination
Editorial & Post Production
-
Client - Nuuly
Executive Director, Digital & Marketing:
Kim GallagherDirector of Marketing:
Julia Piccone
Director of Creative Operations:
Maxine Fertig-CohenSenior Producer:
Michelle Service-FraccariCreative Director:
Kirsten HenriArt Director:
Jax De ArmasArt Director:
PJ CrisantiCreative Strategist:
Hannah ReillyProduction Company - Capture This
Executive Producer - Luke Lanter
Creative Producer - Hildie Gifstad
Production Manager - Alex Royals
Puppeteer - Kathleen Kim
Puppeteer - Jennifer Barnhart
Puppet Builder / Wrangler - Laura Manns
Background Extra - Dessa Delfin
Background Extra - Britaney Chanel
Background Extra - Jam Murphy
Director - Chris Borman
Director of Photography - Jeff Clanet
Editor - Breezy Granzow
On-Set Editor - George Monteleone
Colorist - Sam Fischer
Sound Design / Sound Mix - Sãm Kashefi
Motion Graphics - Daisy Chain Studios
Camera Operator - Agustina Biasutta
1st AC - James Jacobs
Gaffer - Eric Sorenson
Key Grip - Matthew Foundoulis
Swing - Jason Chua
VTR - Joe Dwonszyk
Sound Mixer - Jesse Flaitz
Stills Photographer - Doug Segars
Set Designer - Chelsea Maruskin
Set Design Assistant - Zachary Maruskin
Set Design Assistant - Eddie Claudon
Set Design Assistant - Aliza Sternstein
Stylist Assistant - Mari Ackley
Tailor - Raina Blyer
Hair Stylist - Peter Matteliano t
Makeup Artist - Maki Hasegawa
CMS Talent Coordinator - Taylor Harris-Butler
Production Assistant - Nik Kosieradzki
Production Assistant - Roy Garza
Production Assistant - Samurai Angel-Bello